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Ingmar Johannsen is working for BMW since 2013. In his role as Head of BMW Esport he leads BMW’s global esports activations. He focuses on the global esports strategy, helping to raise brand awareness and desirability for the brand BMW amongst the esports community. Previously, Ingmar was in charge of the BMW Motorsport events in Formula E and 24h races for several years focusing on experiential marketing.

The special fascination of the BMW Group not only lies in its products and technology, but also in the company’s history, written by inventors, pioneers and brilliant designers. Today, the BMW Group, with its 31 production and assembly facilities in 15 countries as well as a global sales network, is the world’s leading manufacturer of premium automobiles and motorcycles, and provider of premium financial and mobility services.

 Be an organizer of esport leagues makes us a trend setter in this young environment.

Keynote: Minecraft: BMW Esports (S1)

April 28th 2022
11:0 - 11:15 CET

ingmar johannsen

Head of BMW Esports