Live Penalty is a card collectible mobile game that connects the real world of sports with digital players. The mobile app provides athletes, clubs, and brands with an interactive connection to a global audience. The game offers both live and on-demand single- or multiplayer experiences by letting digital players control customised ball launchers for penalty shootout competitions against real-life goalkeepers. Implementing the sport’s most valuable assets lets fans experience renowned football stadiums and arenas from all over the world. Male and female goalkeepers from various clubs, nationalities, and with different skillsets and rankings await their digital opponents as collectible cards.